In the year 1996 Mr. Rauf Geleriya founded “Green Flavors” and under the brand name of “Maharaja” started selling the soft drink concentrates. “Green Flavours” is a manufacturer of Soft Drink Concentrate & Flavors from last 17 years.

The success story of the company began soon as Mr. Faisal Geleriya recognized the potential of emerging "alternative" products and founded “Geleriya Products” in 2009 and renamed the brand “White & Green”.